http://www.panthertownhoops.com/
(Visit this site first)
This interactive micro site put together by UNI's marketing department is being used to build excitement for the Men's basketball season along with selling season tickets, group tickets, and mini-plans. On the posters this year they put a bar code that leads you right to this site if you have a smart phone with a bar code scanner. The video that plays when you first get to the site was produced by Mudd Advertising (@MuddInc to follow them on Twitter). They have been alot of help with Panther Athletics and their marketing campaigns in the recent years. They have helped build the "Panther Town" campaign dating back to last year. It is nice to be able to work closely with a local advertising agency. Even though Mudd is know more for their car commercial advertisements they sure do a great job with athletic promo videos as well. The women's basketball have also been able to work with Mudd this season and last. Last years video involved both men's and women's teams in the same video, now this year they have separated them and made two separate videos.
Last years video:
The making of the the 2010-2011 Basketball Panther Town video:
Bryan McCarty (Copy righter, Creative Lead)
Aaron Smock (Motion Graphic Artist, Animator)
Jason Fiehler (Post Production Coordinator, Editor)
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